The Kenyan Premier League (KPL) has witnessed a resurgence in fan attendance this season, with teams like Gor Mahia, AFC Leopards, and Shabana boasting ‘packed’ stadiums. This passionate display has undeniably added value to the league, a stark contrast to recent seasons. However, a concerning trend is emerging – clubs with a smaller fan base seem to be exploiting the popularity of the giants for commercial gain.
The most glaring example is KCB FC charging KES 1,000 for their recent match against Shabana. This exorbitant price point seems directly linked to Shabana’s large and dedicated following, a stark contrast to KCB’s own struggle to attract even 10 fans for away matches. Similarly, Bandari FC’s decision to charge KES 500 for their match against Gor Mahia, in a stadium lacking proper seating, raises eyebrows.
This opportunistic pricing strategy threatens to dampen the very spirit that has revitalized the KPL. Fans who are the lifeblood of the league are likely to feel exploited, potentially leading to declining attendance across the board. It’s important to remember that the current success of the KPL is largely due to the unwavering support of these established teams and their loyal fans.
Here’s where the debate gets interesting. Should clubs be content to piggyback on the popularity of others, or should they invest in building their own fan base?
Ideally, a sustainable model would see all clubs prioritize cultivating their own passionate support system. This can be achieved through community engagement programs, fostering a strong connection with the local area, and building a reputation for exciting, competitive football.
FKF must take note of this situation. Unchecked, exploitative pricing tactics could erode the positive momentum the league has gained. Perhaps a review of the current ticketing structure or the implementation of a standardized pricing system is warranted.
The KPL has the potential to be a vibrant league, driven by passionate fan bases and competitive spirit. Let’s hope that clubs and governing bodies can work together to ensure a sustainable future for Kenyan football, one built on genuine fan engagement and development, not exploitation.
